2020

Jane Brand System

Applying design system fundamentals for brand and marketing.

About

For Jane's online marketplace I conducted a comprehensive brand analysis and redesign. While my final designs were not used, the company based their eventual redesign on what I had created.

Deliverables

  • Logo and branding
  • Use case examples
  • Marketing piece
  • Design system foundation

Logo & Branding

Content Strategy

New user onboarding email experience

Components

Marketing Sample

Final Result

Case Study

Type and logo testing

Inspiration